Holmesglen Institutional Repository

Title
The effect of therapeutic and deterrent messages on Internet users attempting to access ‘barely legal’ pornography
Publication Date
2024-09
Author(s)
Prichard, Jeremy
Wortley, Richard
Watters, Paul
Spiranovic, Caroline
Scanlan, Joel
Affiliation
Law School, University of Tasmania, Australia
Jill Dando Institute of Security & Crime Science, University College London, UK
School of Engineering and Mathematical Sciences, La Trobe University, Australia
Holmesglen Institute
College of Business and Economics, University of Tasmania, Australia
Sponsorship
Centre for Cyber Security and Digital Information Technology
Faculty
Centre for Cyber Security and Digital Information Technology
Subject
Child sexual exploitation material
Situational crime prevention
Pop-ups
Warning banners
Therapeutic messages
Type of document
Journal Article
Entity Type
Publication
Abstract
Open access.
Abstract
Online child sexual abuse material (CSAM) is a growing problem. Prevention charities, such as Stop It Now! UK, use online messaging to dissuade users from viewing CSAM and to encourage them to consider anonymous therapeutic interventions. This experiment used a honeypot website that purported to contain barely legal pornography, which we treated as a proxy for CSAM. We examined whether warnings would dissuade males (18–30 years) from visiting the website. Participants (n = 474) who attempted to access the site were randomly allocated to one of four conditions. The control group went straight to the landing page (control; n = 100). The experimental groups encountered different warning messages: deterrence-themed with an image (D3; n = 117); therapeutic-themed (T1; n = 120); and therapeutic-themed with an image (T3; n = 137). We measured the click through to the site. Three quarters of the control group attempted to enter the pornography site, compared with 35 % to 47 % of the experimental groups. All messages were effective: D3 (odds ratio [OR] = 5.02), T1 (OR = 4.06) and T2 (OR = 3.05). Images did not enhance warning effectiveness. We argue that therapeutic and deterrent warnings are useful for CSAM-prevention.
Publisher
Elsevier
Link
Citation
Volume 155, Article 106955

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