Su, Diep Ngoc

Nguen-Phuoc, Duy Quy

Truong, Thi Minh

Nguyen, Ngoc An Nguyen

Luu, Tuang Trong

2025

Carbon emissions from fuel-based motorcycles are compromising the sustainability of transport systems in low- and middle-income countries. To address this issue, the decarbonization of the transportation sector through the adoption of electric motorcycles (EMs) has attracted growing attention from both practitioners and academics. However, existing research on EM adoption intentions has predominantly focused on the factors facilitating adoption, with limited inquiries into both the reasons for and against EM adoption. This study applies Behavioral Reasoning Theory (BRT) to examine the role of EM image in shaping consumers’ attitudes and intentions toward EM adoption. It also investigates how consumers’ reasons for and against adopting EMs mediate the relationships between EM image and these attitudes and intentions.

Holmesglen Institute

The University of Danang

Griffith University

Swinburne University of Technology

Bachelor of Hospitality Management

Volume 109, pp. 840-859

https://holmesglen.intersearch.com.au/handle/20.500.11800/406 https://www-sciencedirect-com.ezproxy.holmesglen.edu.au/science/article/abs/pii/S1369847825000051?via%3Dihub

Pergamon

Higher Education and Applied Research

Sustainable transport

Electric motorcycles

Intention to adopt electric motorcycles in developing markets: examining the role of image, motivators and barriers through the behavioral reasoning theory framework

Journal Article

Publication