Revisiting professionalism in hospitality: contemporary contemporary perspectives from stakeholders in hospitality higher education

Author(s)
Su, Diep Ngoc
Carruthers, Andrew
Publication Date
2025-02
Abstract
This is pre-published version of CAUTHE 2025 conference presentation. Pre-published version of the conference presentation PowerPoint slides is also available in this Repository.
Abstract
Following the COVID-19 years, the global tourism industry has experienced remarkable growth, with the UNWTO (2024) reporting a return to 97% of pre-pandemic levels in the first quarter of 2024 – reflecting year-on-year growth of 20%. The myriad of opportunities that this rapid growth has offered hospitality graduates, has also created challenges for both education providers and students, who must continually enhance their skills to stay competitive and market-ready. Professionalism, one of the most essential competencies for a high-quality hospitality workforce, has only been thoroughly explored within the past decade (Cheng & Wong, 2015; Lee, 2014). Professionalism has traditionally been associated with fields including law, architecture, medicine, science, or engineering. However, Cheng and Wong (2015) were among the first to interpret professionalism within the context of the hospitality industry through an exploratory study that included focus-group interviews with junior staff, middle managers, and senior managers across local and international hotel brands. Drawing on the perspective of hospitality practitioners, professionalism was conceptualized across nine attitudinal dimensions: passion, openness to change, a team-oriented attitude, competence and skills, interpersonal skills, emotional self-control, professional ethics, leadership by example, and perfectionism (Cheng and Wong, 2015). Hospitality educators need to be congnisant of these elements of professionalism to ensure that their students graduate with the skills and competencies that the industry requires (Fraser, 2020). Students should also reflect on these dimensions as they form their professional identity, a crucial element of graduate employability (Jackson, 2016).
Affiliation
Holmesglen Institute
Sponsorship
Faculty of Hospitality, Environment, Lifestyle and Business
Link
Faculty
Higher Education and Applied Research
Subject
Professionalism
Hospitality
Higher Education
Professional identity
Title
Revisiting professionalism in hospitality: contemporary contemporary perspectives from stakeholders in hospitality higher education
Type of document
Conference Paper
Entity Type
Publication

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